We often see these two terms used interchangeably [and incorrectly] and while it seems there is a relatively small distinction between them, it can speak volumes in how you choose to spend your marketing dollars.
Brand Identity is how you want the consumer to perceive your product or brand. It helps to shape the personality of the product, service or company. It’s the voice you give your product or service.
Brand Image is the perception of your product or brand by consumers. It’s what they hear.
So many factors combine to create a brand image – some of which you have no control over. This increases the importance of the factors within your control, the strategic choices you make regarding your brand and marketing efforts.
The strongest voice you can give your product is a well-defined and consistently communicated brand identity. Teachers use this when they repeat an important concept for emphasis, and then really let it sink in. Have you given your brand a strong voice? Do you know what your next marketing initiative should be? If you’d like to know more about what your clients hear, give our marketing team a call.