New logo design for a start-up consulting company, Ottimo Career Coaching. The name Ottimo [meaning PEAK in Italian] and the mountain image were selected by the client to depict the climb to success as a rugged journey of successes and setbacks.
Sharing photos of Atlantic Infra‘s new brand in use.
It’s been one year since Graphic Matter was invited to become a member of the Pfizer Partners In Diversity group of preferred Pfizer vendors. At the one-year mark, Pfizer recognized Graphic Matter as an integral part of the launch team. [read more]
We’re pleased to welcome Nils Swedlund to the Graphic Matter team! Nils brings expertise in directing both video and live events, designing presentations and websites, and social media management.
With over 20 years experience as an executive producer, director and designer working with clients in the pharmaceutical, B2B, sports, entertainment and fashion industries, Nils has provided compelling creative solutions to a variety of product launches, online programs, and live events.
A key contributor in client work for Pfizer and KLJ Associates, Nils’ recent projects include computer-based presentations, web development, video and motion graphics, webcasting, traditional design services, social media management, event production, and consulting services.
Many of our clients have already seen the results of Nils’ creative energy and vision – if you’re not one of them, you’re missing out!
Graphic Matter just completed a sharp new website for Unette Corporation. These images show the dramatic transformation–read on for more project details of what we accomplished and how we did it.
A Typical Story
A leader in the flexible packaging industry since 1955, Unette’s growth as a company had far outpaced its branding and Internet presence. Carol Ann Hark, vice president of Unette, contacted Graphic Matter with specific, yet not unique, objectives for the website project: update the “look”, update the content, clarify the list of services, simplify the navigation and ability to edit content on select pages. These issues are very typical to what many businesses currently experience, and many savvy business owners who entered the Internet marketing arena early are finding it’s time to hit the “refresh” button.
Client-Creative communication is key to an effective design process–and optimal results
Unette supplied sample websites that represented the type of “look” and/or features they wanted. This jumpstarted a visual dialogue with our creative team, and the resulting site is one that will promote Unette’s products and services successfully for the foreseeable future.
Budgeting for the Long Haul
Giving clients the ability to edit content not only helps to keep the site’s content current, but also reduces the overall costs by allowing them to update or add information as often as the need arises. And every update counts: Search engines LOVE new content; each time Unette updates their site, they also improve their search engine optimization results [SEO].
Removing the cost barrier puts site maintenance in different terms: when the update is desired or needed, not “when the budget allows.” Graphic Matter offers several self-administration options, which can be tailored to meet a variety of business needs.
A Happy Ending
The client loves the new site–isn’t that the best measure of project success?
Have you evaluated your Internet presence lately? Is it still an effective marketing tool for your business? Is it non-existent? Graphic Matter’s creative team can address a spectrum of objectives–typical to not-so-typical–to meet our clients’ business needs and budget. Call us—we can answer your questions and point you in the direction towards effective marketing.
Graphic Matter designed this large banner [pictured] for NTSG, Inc.’s sponsorship of the last year’s WBENC National Conference. This year NTSG’s President, Nancy Elberty, [pictured here with Graphic Matter’s Amy Melick] stepped up her company’s visual impact with the addition of 2 new retractable banners. These banners were designed to complement the larger 10’x10’ banner when used in conjunction, and to function well when used either individually or as a pair without the large display. The banners, printed on high quality, durable vinyl, are extremely lightweight and roll up to fit in a small carry bag with a strap. An event must-have, at a price that makes it easy to own more than one. Need one? Call us.
Graphic Matter also provided consulting and design services for the complete booth design, promotional items and a sponsorship advertisement in the program booklet.
Changes in how our businesses are structured and how reliant we’ve become on technology have dramatically changed how we do business. There was a day when we all worked in offices [not HOME offices], we communicated via landlines and snail-mail, and advertising and marketing efforts were not available to us as DIY options due to ability and cost.
Technological advances have provided options that are so much more accessible to small businesses, like blogging, creating our own online promotions, Smartphones, QR codes, and digital printing. While these wonderful tools provide solutions suitable for smaller budgets, some of the “old” ways are still viable and necessary options.
Digital Printing is one of these tools. We print everything from photos to business cards to flyers and tri-fold brochures from our home & office printers and retail quick print services [Staples, Kinko’s, etc]. How do we know which is the best choice for our needs? What are the advantages and disadvantages?
Digital printing is quick, and ideal for lower quantity runs. It offers the option of variable data allowing you to personalize the message, addressee, and/or images on each printed item – an effective marketing tool that enables your message to be customized for each recipient. This alone brings targeted marketing within reach of the small business.
On the downside, inks used in digital printing are not absorbed into the paper. As a result, folded edges will often show “cracking” in the color, where the paper color is peeking through. There are limitations on the stock and sizes that can be used in digital printing as well.
Commercial Offset printing still offers the highest quality printing and best color control. If your color matching needs are critical, this is the only method that provides true control. This method also offers the ability to print spot colors, which are produced by printing a custom or PMS color [not process color] using a separate plate. Many special effects such as spot varnishes are produced this way. Offset printing allows many more options for size, specialized inks, and paper stock, which are not cost-effective using a digital press.
Since much of the cost in offset printing is due to the pre-press preparation, printing large quantities will decrease your cost per item, and printing is dramatically faster than digital printing. We hope these tips have helped you to better understand the choices available to your business for your marketing needs. Graphic Matter’s print specialists have an exceptional degree of experience in the technical aspects of commercial print, offset, digital, variable and prepress, as well as image retouching services. Give us a call.