More specifically, is the content of your site in alignment with your searcher’s keywords? Is there a clear path to your virtual doorstep? The sample below will demonstrate the typical process:
1. Keyword or Phrase Searched: A searcher types in keywords into the search engine [google, msn, aol]. In this example: “iPhone 4G reviews”.
2. Results Listed: The search engine results are listed, showing organic search results and sponsored links. Also know as paid advertising or pay-per-click [ppc], sponsored listings are usually called out by a colored background and the words “sponsored link”, and appear in the main list and in the side columns as well.
3. Keywords Matched: The words that were included in the initial search phrase “iPhone 4G reviews” will be highlighted or bolded in each of the resulting search listings.
Click on one of the top sites listed on the first page and notice the keywords that are organically placed on this page. You can reference the SEO terms we described in our post Finding Hidden Opportunities On Your Website, to help you look for the keywords in each area – page title, file name, metatags, alt tags, etc. Note how many times the keywords you entered appear in each of the components of this page.
When the keywords appear in all of the page components listed above, and the content on that page is relevant to the keyword phrase, then you have organically optimized this page by making all of the components align with this keyword phrase.
This aligned page is known as a “landing page” for that keyword phrase. See our post about landing pages to refresh your memory.
Does this landing page have a “call to action”? Does it ask you to submit your information, or call the office, or to buy now? If so, then it is also a Conversion Page.
We know what you are thinking: What is a Conversion Page? This answer is coming soon in our next post, and may be your “aha” moment that puts all the SEO pieces together for you.
How can you be in that #1 spot in your prospect’s search results? By methodically “aligning” the key messages on your website, from the inside out. Your own [keyword] alignment is just a phone call away!