DESIGN . Web

AdvantechInternational.com

We just launched this new WordPress website for Advantech International. This new site was created to reflect their updated branding and product offerings. Stay tuned – more project images coming soon.

#BSCMarchMadness

www.BranchburgSportsComplex.com

We’re excited about the #BSCMarchMadness social media campaign we’re running for Branchburg Sports over the next few weeks. Check out BSC’s Facebook page for more info– “Like” their page and join the fun!

Pilates on Fifth Named One of 75 Best Yoga & Pilates Websites 2013

top75-yoga&pilates

A Graphic Matter client of 8 years, Pilates on Fifth was recently named one of the 75 Best Yoga & Pilates Websites 2013 by the Institute for the Psychology of Eating. In 2011, Graphic Matter helped Pilates on Fifth consolidate several brands under one site, followed by a complete website redesign in 2012.

“Ultimate Pilates Workouts has over 200 online Pilate instructional and workout videos that subscribers can stream from anywhere in the world. They also offer the unique “Create a Workshop” feature, which allows users to design their own Pilates class tailored to their individual needs.”

Congratulations to Pilates on Fifth!

Do You Speak SEO?

Search Engine Optimization continues to be a popular topic, so thought it was a good idea to revisit some of the fundamentals. Here are some commonly used SEO terms, their definitions and how they apply to a web page.

SEO-Search Engine Optimization; SEM-Search Engine Marketing

1. Title: official title of the page

The text that appears at the very top of the browser window
Most prominent information displayed in search results

tip: Use a different title on each page, typically a 40-60 character limit
tip: Title should be pleasantly readable, not awkwardely stuffed with keywords

2. HTML Page Name: aka file name

Appears at the end of the website name in the browser window

tip: Use words that related to the content of the page [keywords work well]
tip: Be specific to your company; it’s an opportunity to distinguish from your competition.
[i.e. use “nj-handmade-chocolate-services.html” instead of “services.html”]

3. Meta name “keywords” content: your keywords, phrases, best relevant words

Identifies the relevant keywords, phrases to search engines
Confirms for the search engines that the content of the site is relevant to the search phrase

tip: Include common variations, even common misspellings.

4. Meta name “description” content: describes what page is about

Typically the most prominent text displayed in search engine results

tip: Include search word or phrase most commonly used in content
tip: Use it multiple times, and include common variations, even common misspellings
tip: Should be concise yet pleasantly readable

Graphic Matter receives award from Pfizer

Pfizer Partners in Diversity

 

It’s been one year since Graphic Matter was invited to become a member of the Pfizer Partners In Diversity group of preferred Pfizer vendors. At the one-year mark, Pfizer recognized Graphic Matter as an integral part of the launch team.      [read more]

 

Nils brings expanded services to Graphic Matter

We’re pleased to welcome Nils Swedlund to the Graphic Matter team! Nils brings expertise in directing both video and live events, designing presentations and websites, and social media management.

With over 20 years experience as an executive producer, director and designer working with clients in the pharmaceutical, B2B, sports, entertainment and fashion industries, Nils has provided compelling creative solutions to a variety of product launches, online programs, and live events.

A key contributor in client work for Pfizer and KLJ Associates, Nils’ recent projects include computer-based presentations, web development, video and motion graphics, webcasting, traditional design services, social media management, event production, and consulting services.

Many of our clients have already seen the results of Nils’ creative energy and vision – if you’re not one of them, you’re missing out!

Client Spotlight: Unette Corporation

Unette Website Refreshed

AFTER: Unette’s website Today

Graphic Matter just completed a sharp new website for Unette Corporation. These images show the dramatic transformation–read on for more project details of what we accomplished and how we did it.


A Typical Story

A leader in the flexible packaging industry since 1955, Unette’s growth as a company had far outpaced its branding and Internet presence. Carol Ann Hark, vice president of Unette, contacted Graphic Matter with specific, yet not unique, objectives for the website project: update the “look”, update the content, clarify the list of services, simplify the navigation and ability to edit content on select pages. These issues are very typical to what many businesses currently experience, and many savvy business owners who entered the Internet marketing arena early are finding it’s time to hit the “refresh” button.

Client-Creative communication is key to an effective design process–and optimal results

Unette supplied sample websites that represented the type of “look” and/or features they wanted. This jumpstarted a visual dialogue with our creative team, and the resulting site is one that will promote Unette’s products and services successfully for the foreseeable future.

Budgeting for the Long Haul

Giving clients the ability to edit content not only helps to keep the site’s content current, but also reduces the overall costs by allowing them to update or add information as often as the need arises.  And every update counts: Search engines LOVE new content; each time Unette updates their site, they also improve their search engine optimization results [SEO].

Removing the cost barrier puts site maintenance in different terms: when the update is desired or needed, not “when the budget allows.” Graphic Matter offers several self-administration options, which can be tailored to meet a variety of business needs.

Unette Corporation website BEFORE update

BEFORE: Unette website. circa 2005

A Happy Ending

The client loves the new site–isn’t that the best measure of project success?

Have you evaluated your Internet presence lately? Is it still an effective marketing tool for your business? Is it non-existent? Graphic Matter’s creative team can address a spectrum of objectives–typical to not-so-typical–to meet our clients’ business needs and budget. Call us—we can answer your questions and point you in the direction towards effective marketing.