Exciting News for Graphic Matter!

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NJ creative agency BNO acquires Graphic Matter, Inc.; welcomes new clients, staff and expands capability

SOMERVILLE, N.J., Nov. 1, 2017 /PRNewswire/ — Baldwin & Obenauf, Inc. (BNO), the award-winning 36-year-old creative agency founded by Joanne Obenauf, today announced the acquisition of Graphic Matter, Inc., a Hillsborough-based graphic design studio. Graphic Matter, founded in 2002 by Beverly Thomas, has been a BNO supplier and partner for eight years.  Like BNO, Graphic Matter is a WBENC-certified woman-owned business.

Graphic Matter has established a reputation for design excellence with a competitive cost model. Through a unique service delivery model that favors micro-teams with multifaceted capabilities, Graphic Matter delivers “great results … while maintaining the highest integrity and professional standards,” says client Denis Nikic of LifeCell, An Allergan Company.

BNO led the Jersey Awards in total wins in both 2016 and 2017, and counts Johnson & Johnson, Mastercard, Verizon and KPMG among its key clients.  Graphic Matter adds clients including New York Life, LifeCell, and Qualcare to the BNO client roster.

“We are thrilled to welcome Beverly and Graphic Matter to the BNO family. This acquisition expands BNO’s design and production capability, while adding new clients and employees that truly share our vision,” said BNO president Trista Walker.  Thomas joins BNO as VP, Client Engagement, and will work closely with Walker as well as Rachelle Powell, senior VP of client services, and George Jackus, senior VP of Creative.  Beverly’s immediate focus includes leading BNO’s healthcare packaging business and new business efforts.

Thomas said, “We’ve spent the past 14 years focused on delivering high quality creative solutions for digital, print and trade show assignments, primarily focused on small and mid-market clients. A future with BNO provides opportunities to apply our creativity to larger clients and brands while we continue to do what we love.”  In particular, Thomas notes, she and the Graphic Matter team immediately connected with the BNO agency mantra, “innovate, inspire, involve.”

The Graphic Matter acquisition caps off a year that included BNO being named Verizon’s global agency of record for recruitment marketing and the launch of the Do Autism Differently campaign for the Autism Treatment Center of America.

ABOUT BNO:

BNO is a full-service creative agency that specializes in building powerful brand connections for healthcare, technology, financial services, and public-sector clients. BNO is a certified WBE. Learn more at www.bnoinc.com.

ABOUT GRAPHIC MATTER

Graphic Matter, Inc. is an agile creative partner delivering operational excellence, innovative workflow solutions and flawless technical execution. The agency provides graphic design, web design and instructional design services to New York, New Jersey and Philadelphia metro areas.

Graphic Matter is acquired by BNO

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NJ creative agency BNO acquires Graphic Matter, Inc.; welcomes new clients, staff and expands capability

SOMERVILLE, N.J., Nov. 1, 2017 /PRNewswire/ — Baldwin & Obenauf, Inc. (BNO), the award-winning 36-year-old creative agency founded by Joanne Obenauf, today announced the acquisition of Graphic Matter, Inc., a Hillsborough-based graphic design studio. Graphic Matter, founded in 2002 by Beverly Thomas, has been a BNO supplier and partner for eight years.  Like BNO, Graphic Matter is a WBENC-certified woman-owned business.

Graphic Matter has established a reputation for design excellence with a competitive cost model. Through a unique service delivery model that favors micro-teams with multifaceted capabilities, Graphic Matter delivers “great results … while maintaining the highest integrity and professional standards,” says client Denis Nikic of LifeCell, An Allergan Company.

BNO led the Jersey Awards in total wins in both 2016 and 2017, and counts Johnson & Johnson, Mastercard, Verizon and KPMG among its key clients.  Graphic Matter adds clients including New York Life, LifeCell, and Qualcare to the BNO client roster.

“We are thrilled to welcome Beverly and Graphic Matter to the BNO family. This acquisition expands BNO’s design and production capability, while adding new clients and employees that truly share our vision,” said BNO president Trista Walker.  Thomas joins BNO as VP, Client Engagement, and will work closely with Walker as well as Rachelle Powell, senior VP of client services, and George Jackus, senior VP of Creative.  Beverly’s immediate focus includes leading BNO’s healthcare packaging business and new business efforts.

Thomas said, “We’ve spent the past 14 years focused on delivering high quality creative solutions for digital, print and trade show assignments, primarily focused on small and mid-market clients. A future with BNO provides opportunities to apply our creativity to larger clients and brands while we continue to do what we love.”  In particular, Thomas notes, she and the Graphic Matter team immediately connected with the BNO agency mantra, “innovate, inspire, involve.”

The Graphic Matter acquisition caps off a year that included BNO being named Verizon’s global agency of record for recruitment marketing and the launch of the Do Autism Differently campaign for the Autism Treatment Center of America.

ABOUT BNO:

BNO is a full-service creative agency that specializes in building powerful brand connections for healthcare, technology, financial services, and public-sector clients. BNO is a certified WBE. Learn more at www.bnoinc.com.

ABOUT GRAPHIC MATTER

Graphic Matter, Inc. is an agile creative partner delivering operational excellence, innovative workflow solutions and flawless technical execution. The agency provides graphic design, web design and instructional design services to New York, New Jersey and Philadelphia metro areas.

RELATED LINKS

http://www.bnoinc.com
http://gm.bnoinc.com//graphicmatter

 

CONTACT: Karen Van Doren, kvandoren@bnoinc.com, (908) 685-1510

Unique Presentations for Nantucket Conference

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Each fall, The Nantucket Project gathers 500 visionaries and seekers to the island to discuss the boldest and most thought-provoking ideas of our time. For the third year in a row Graphic Matter worked with MassAv on a series of live presentations over this unique 4 day conference. This years presenters included Jennifer Garner, Glenn Beck, Dick Cavett as well as a series of very inspirational and controversial personalities.

 

Celebrating 15 Years

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Graphic Matter is celebrating 15 years in business.
Thank you to our clients for all the wonderful opportunities and challenges you have presented us.

Marketing to the Mobile Device

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web design NJ, digital marketing NJ, wordpress website Somerset county NJ,

 

We’ve said it often: An active, current website is vital to your business.

As consumers we are accustomed to accessing information about purchases, doctors, services at our fingertips. The ability to compare features, cost & reviews, read a bio on a physician or legal expert, or find the nearest “____” has become the expectation; when that data isn’t available quickly, a potential customer will quickly bypass your business for the next option.

HubSpot compiled this data which illustrates the value of a healthy online presence. Chances are these stats will apply to every person reading this.

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Does your website need an update? Are you reaching the right people? We can help.

 

Creating Winning Annual Reports

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VNA of Somerset Hills Annual Report 2016 | Graphic Matter | Graphic Design NJ | Annual Report Design

We just completed our 7th Annual Report for the Visiting Nurse Association of Somerset Hills [VNA]. Each year we balance the usual conflicting objectives:  to communicate all the essential information with a visually pleasing result.

3 reasons why we think this publication is a win:

The main messaging has been carefully crafted to communicate the VNA’s core services quickly, accompanied by easy-to-read graphics showing the impact the VNA had on their community this year.

A clean design throughout communicates a lot of information in a way that does not overwhelm the reader.

Great photos speak volumes in communicating that the VNA’s services impact not only the patient, but also their loved ones – the very effective emotional “tug.”

Time to revisit your print collateral? Give us a call – we’re here for you!

Real Men Wear Pink – Eye Black

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In support of the Major League Lacrosse mllpinkchallenge.org campaign Warriorblack is providing the new duet stick to players to wear during the month of May. During the month of May, Major League Lacrosse teams will face off in the Real Men Wear Pink Challenge benefitting the American Cancer Society in the fight against breast cancer. Fans can pick their favorite player and pledge for every goal, save, or groundball they record. The funds raised by each player will help their team reach the top of the leaderboard and be crowned “Real Men Wear Pink Team of the Year.