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Phone in a Presentation

Posted on May 3, 2017

Today, we expect our smartphones to be able to do it all, and they often do manage to fulfill our needs in situations that formerly would have required much heavier equipment. If you speak at conferences, present information at meetings, or otherwise use slideshow presentations, you can use your smartphone to enhance the presentation — or even, in some cases, use them in place of a laptop to output the slideshow.

Presentation apps

Assuming you’ve created the presentation on your computer, the first step is to get the presentation file onto your phone and be able to open it. Depending on your mobile operating system, you can transfer the file by connecting the phone to your computer via USB, wirelessly over Bluetooth, e-mail it to yourself, or put it into a cloud storage location or on a web server where you can download it to the phone. With Android phones, most of which have microSD cards, you can also transfer the files from your computer to the card (if your computer has an SD card reader) and then onto the phone that way.

There are dozens of apps with which you can view PowerPoint or OpenOffice presentations on your smartphone, whether it’s an Android, iPhone, or Windows Phone. Of course, Windows Phone has Office Mobile (including PowerPoint Mobile) built in. For Android, you can use ThinkFree Office Mobile Viewer, which is a “lite” (and free) version of ThinkFree Office.

DIY Content Marketing: tools & tips

Posted on April 25, 2017

Frequently our clients ask us for DIY tips for content marketing, or social marketing. This article is loaded with great ideas, check it out let me know what you think?

Direct Mail: It Starts with an Image

Posted on April 18, 2017

Postcard Mailing by Graphic Matter, Inc.

We just created this direct mail postcard for the Visiting Nurse Association [VNA] of Somerset Hills.  The service they’re promoting certainly tugs at the heart, but the image speaks volumes. It hits the emotional “pain point” for people facing these decisions.

The content is brief and designed to direct you to their website for more information. That’s where the conversion process can begin, and how the VNA can track the response to this campaign. And they’ve included their social media channels to maximize engagement. There’s a lot of potential delivered with this simple postcard, and these principles apply whether it’s commercially printed & mailed or delivered digitally via an email blast.

Their Annual Rummage Sale is coming up, with opportunities to unload your stuff [donations accepted April 8-26] and find great bargains too [Sale dates May 5-7]. More info online.

User Generated Content: Getting your Customers to Work for YOU [for Free]

Posted on April 11, 2017

User Generated Content

User-generated content [UGC] is the term used for any type of online content [blogs, videos, images, reviews, social media posts] that is created by users. And it can be a content goldmine waiting to be discovered.  HubSpot’s 10 User Generated Content Campaigns That Actually Worked by Eric Siu shares how some companies successfully let their customers do their marketing for them.

Another Home Run Project

Posted on April 4, 2017

For the third season in a row GM will be producing the Bryce Harper / Warriorblack Social Media contest. @warriorblackllc on instagram gives followers an opportunity to win eyeblack product each time Bryce Harper hits a homerun.

You’ve been [re]Targeted

Posted on March 28, 2017

This is exactly what’s happening when something you’ve shopped online for –  and especially if you didn’t make a purchase – keeps popping up on every website you visit. It’s the Internet asking “Are you SURE you don’t want to purchase those boots?”

How does the Internet know that you wanted BOOTS?? You told it.

Retargeting | Digital MarketingRetargeting “is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.” – Wikipedia

You checked out boots, maybe spent some time on that page comparing colors, sizes, reviews. By going to their website, you identified yourself as a qualified customer, one who is interested in their product and ready to buy, shortening their sales process. The online store noticed and deposited “cookies” [small bits of code] on your browser that told the Internet you’re in the market for these boots. Rather than post their ads to everyone, the boot company can instead target their efforts to a self-selected customer base [you], encouraging you with special offers and other shopping incentives.

Once you get past the “stalker” aspect of this marketing tactic you can see the genius.

New WordPress Website for Frenchtown Presbyterian Church

Posted on March 21, 2017

We redesigned this site to provide an updated, mobile-responsive site for Frenchtown Presbyterian Church that presents a simplified “clean” home page with easy access to information about church services, programs, and groups. It also features some of the beautiful stained glass windows of this historic building. The WordPress platform allows the church to affordably extend the site’s functionality with features such as events calendar and social media integration, and to easily perform their weekly content updates.

Bonus: Their weekly updates are great for SEO!

Frenchtown Presbyterian Church WordPress Website

 

We’re Playin the Classics

Posted on March 14, 2017

We just completed the new Reebok relaunch deck for Classics. The presentation highlighted new in store displays, imagery from line of shoes and branding calendars. The presentation was launched for the sales force on ipad tablets.

Twitter Analytics- Who are you ACTUALLY reaching?

Posted on March 7, 2017

 

Twitter Analytics | Social Media Marketing Tips | Graphic Matter | 908.359.860

Your twitter account is loaded with marketing insights!

You can access a full dashboard of Twitter Analytics data from the Profile & Settings menu [under your avatar in the top menu bar]. Your Top Tweets, their performance, and your audience demographic information are all available to help you understand who you’re actually reaching [you may be surprised]. From there you can decide to focus your tweets toward attracting followers from demographics that will most benefit your business strategy.

We’re always available to help you with your social media strategies and implementation – Give us a call!

Power-Pointers by Graphic Matter

Posted on February 28, 2017

Graphic Matter Power Pointers | Best Practices for Presentations

It seems PowerPoint decks are used everywhere so we feel it’s never a bad a idea to periodically review presentation “best practices”. Graphic Matter created this handy Power-Pointers guide for presentations which you can download here. We also found this good read:  5 Best Practices For Making Awesome PowerPoint Slides by Paul Petrone.

Do your presentations need an overhaul? Does your template present a cohesive brand image? Give us a call!

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