In the Internet marketing world, there’s a lot you don’t have control over. However, Search Engine Optimization [SEO] and Search Engine Marketing [SEM] offer you a surprising bit of influence to draw the customers right to your virtual doorstep. To do this you need to identify these things:
Who are the customers you really want?
The ones who want you, of course! They’re the ones most likely to purchase your services or products.
How do they search for and find you?
Putting yourself in the role of your customer, generate a list of words and phrases you would use to search for your products or services. Layering these terms deep within your site will provide a path for the search engines and web crawlers to find you organically. Think of these keywords and keyword phrases as the “seeds” you will plant with the hope of a bountiful harvest [of purchasing customers, of course].
Are you ready to go organic? Graphic Matter can help you to find the hidden marketing opportunities in each and every page of your site. Give us a call – you may be surprised at the potential you have on your website right now!