How Do I Start A Blog?

You’ve made the decision to begin a blog for your business. How do you get started? Not to worry. The Graphic Matter team is ready to provide guidance as you embark on your blogging endeavor.

Before diving right in and writing your first post – or any subsequent post, for that matter – you need to answer these 3 questions:

1. What purpose will your blog serve?

Identify the role your blog will have in your business. How will your audience benefit when they visit your blog. For example, will they receive information about upcoming events or new products? Will this serve as an information exchange with other participants?

2. Who is your blog’s audience?

To whom are you writing – your client base? Your potential client base? Both?

3. What results are you looking for?

Set some goals for what you want to achieve through your blog and how do you intend to measure your results. How will you know if you successfully met your goal?

With a little planning, you will ensure your business blog maintains its focus in terms of content and audience, and provides your readers with what they are looking for – and you will reap the rewards.

Look for more in-depth answers to these questions in upcoming posts. And, as always, assistance from the Graphic Matter team is just a phone call away.

To Blog or Not To Blog?

Now that you know how to follow a blog, you might be considering a blog for your business. Blog marketing continues to be a hot topic for both businesses and marketers alike.  Is a blog right for your business? Consider first defining the purpose of your blog – then set some goals for how you want to use this tool before you begin thinking about what to write. These are the top 5 reasons why your business should have a blog:

1. Blogs offer the author a user-friendly tool for publishing information.

2. Blogs are easy to navigate for your readers.

3. Readers can comment on your blog, encouraging 2-way communications between you, your clients and your prospects.

4. Search engines LOVE blogs.

5. Blogs can be an active prospecting source for your business.

If you are ready to begin blogging, or have questions about how to get started, ask Graphic Matter! We are here to help! Come back and visit us next week to find out how to start a blog.