Graphic Matter is acquired by BNO

NJ creative agency BNO acquires Graphic Matter, Inc.; welcomes new clients, staff and expands capability

SOMERVILLE, N.J., Nov. 1, 2017 /PRNewswire/ — Baldwin & Obenauf, Inc. (BNO), the award-winning 36-year-old creative agency founded by Joanne Obenauf, today announced the acquisition of Graphic Matter, Inc., a Hillsborough-based graphic design studio. Graphic Matter, founded in 2002 by Beverly Thomas, has been a BNO supplier and partner for eight years.  Like BNO, Graphic Matter is a WBENC-certified woman-owned business.

Graphic Matter has established a reputation for design excellence with a competitive cost model. Through a unique service delivery model that favors micro-teams with multifaceted capabilities, Graphic Matter delivers “great results … while maintaining the highest integrity and professional standards,” says client Denis Nikic of LifeCell, An Allergan Company.

BNO led the Jersey Awards in total wins in both 2016 and 2017, and counts Johnson & Johnson, Mastercard, Verizon and KPMG among its key clients.  Graphic Matter adds clients including New York Life, LifeCell, and Qualcare to the BNO client roster.

“We are thrilled to welcome Beverly and Graphic Matter to the BNO family. This acquisition expands BNO’s design and production capability, while adding new clients and employees that truly share our vision,” said BNO president Trista Walker.  Thomas joins BNO as VP, Client Engagement, and will work closely with Walker as well as Rachelle Powell, senior VP of client services, and George Jackus, senior VP of Creative.  Beverly’s immediate focus includes leading BNO’s healthcare packaging business and new business efforts.

Thomas said, “We’ve spent the past 14 years focused on delivering high quality creative solutions for digital, print and trade show assignments, primarily focused on small and mid-market clients. A future with BNO provides opportunities to apply our creativity to larger clients and brands while we continue to do what we love.”  In particular, Thomas notes, she and the Graphic Matter team immediately connected with the BNO agency mantra, “innovate, inspire, involve.”

The Graphic Matter acquisition caps off a year that included BNO being named Verizon’s global agency of record for recruitment marketing and the launch of the Do Autism Differently campaign for the Autism Treatment Center of America.


BNO is a full-service creative agency that specializes in building powerful brand connections for healthcare, technology, financial services, and public-sector clients. BNO is a certified WBE. Learn more at


Graphic Matter, Inc. is an agile creative partner delivering operational excellence, innovative workflow solutions and flawless technical execution. The agency provides graphic design, web design and instructional design services to New York, New Jersey and Philadelphia metro areas.



CONTACT: Karen Van Doren,, (908) 685-1510

Celebrating 15 Years

Graphic Matter is celebrating 15 years in business.
Thank you to our clients for all the wonderful opportunities and challenges you have presented us.

Creating Winning Annual Reports

VNA of Somerset Hills Annual Report 2016 | Graphic Matter | Graphic Design NJ | Annual Report Design

We just completed our 7th Annual Report for the Visiting Nurse Association of Somerset Hills [VNA]. Each year we balance the usual conflicting objectives:  to communicate all the essential information with a visually pleasing result.

3 reasons why we think this publication is a win:

The main messaging has been carefully crafted to communicate the VNA’s core services quickly, accompanied by easy-to-read graphics showing the impact the VNA had on their community this year.

A clean design throughout communicates a lot of information in a way that does not overwhelm the reader.

Great photos speak volumes in communicating that the VNA’s services impact not only the patient, but also their loved ones – the very effective emotional “tug.”

Time to revisit your print collateral? Give us a call – we’re here for you!

M. Davis & Sons PowerPoint Template


Graphic Matter recently created an updated PowerPoint Template for M Davis & Sons, Inc. The new template complements their existing website and collateral, creating a cohesive brand image for the Delaware-based Industrial Contractor.

Does your client-facing collateral need a facelift? Call us!

Go for the Greens 2016

Congratulations to Nancy Allen, President & CEO of WBDC of FL , on winning the Mary Schnack Award this past weekend at Go for the Greens #GFTGconf!

Graphic Matter was pleased to provide the accompanying PowerPoint presentation deck for the event.

Graphic Matter, WBENC certified Design Studio specializing in Print, Web, Presentation Graphics. Go for the Greens 2016 PowerPoint presentation designed by Graphic Matter, Inc.


Graphic Matter, WBENC certified Design Studio specializing in Print, Web, Presentation Graphics.

2016 Go for the Greens Recipient Nancy Allen., President & CEO of WBDC of FL


QualCare, Inc : Our client becomes our health insurance provider

QualCare, Inc. Member Portal designed by Graphic MatterWe just contracted with QualCare, Inc. to provide health benefits to Graphic Matter. What has us really excited is we now log into the healthcare portal that we designed! Find a Doctor, Find a Hospital, My Health Manager, Check Claim Status – we designed and created all of the screen views for each of these functions.

Launched January 2015, the new QualCare, Inc. member portal featured an updated look that enhanced their brand, improved user experience with a clearer distinction between public-access and member-only information, and met NCQA compliance requirements.

Behind the scenes details: The site was programmed in to dynamically populate from the client’s member/provider databases. We made the new site backward compatible to the their legacy systems and maximized the mobile compatibility using HTML & CSS.

We are just thrilled to now be an “end user” in this Graphic User Interface [GUI] design.

Healthcare Print Media

We recently completed this trio of print pieces to promote specialized services offered by Madison Medical Sports & Rehab Center. Does your company offer a specialty service? How well are you getting the message out? These brochures are an affordable option for targeted messaging, and ideal for trade shows, healthcare events and in-office displays.

Healthcare Print Media designed by Graphic Matter