Getting Social @ Social Media Conference 2017

Chrys Longman of Graphic Matter is discovering new insights in Social Media with Elaine Buonopane from M. Davis & Sons Inc.  #dtccscm2017

Mariah Calagione from Dogfish Head Brewery, and Lisa Zechiel from Washington’s Green Grocer, speaking about Instagram.

4 Organic Strategies for Improving SEO

Organic Search Engine Optimization [SEO] is a process to improve search engine ranking using natural, unpaid, algorithm-driven results. It is the foundation you must build before investing in paid search engine marketing. And it is both an art and a science.SEO-diagram

Mobile responsive website: If your website is not mobile responsive it will be penalized by Google and lose ranking, regardless of how good your content is. How do you tell? If it’s not, stop right here. The best place to allocate your marketing budget is on a new website.

Keyword-rich content: Search engine “crawlers” have become fairly sophisticated in identifying which sites contain relevant content to best match a search query. Choosing keywords that narrow the field and draw your best potential customer is gold – an art and a science.

Inbound links: It’s easy to add outbound links from your site to other online content. However, inbound links [when other sites link back to your site] are used by Google to validate the legitimacy of your site.

Frequent updates: Google tends to overlook stagnant website content in favor of sites that feature fresh copy & images. Blogging, content updates, and connecting your site with social media are all excellent, rank-boosting solutions that will also improve your connections with your client base. WordPress-based websites feature user-friendly interfaces that allow non-programmers to make updates as often as they like, putting more control in your hands.

There are other more technical factors such as keyword-rich metadata and page titles to consider. If you’re interested in a website audit, we can help you identify areas for improvement and focus your marketing efforts toward the right search engine optimization strategies.

Love, Loss & What I Wore: Author Ilene Beckerman’s New Blog

Graphic Matter  just launched a new blog for Ilene Beckerman – “Love, Loss and Real Life.”

Ilene is the author of the book, “Love, Loss and What I Wore.” This book was adapted as a play written by Nora Ephron and Delia Ephron.

Love, Loss and Real Life, by Ilene Beckerman


Graphic Matter presenting @ SCBP Breakfast 2/7/17

Join us for a conversation about “Networking in your Sweet Spot” with the Somerset County Business Partnership, this is part of SCBP Business Builders Breakfast series. Bring a friend, make a few more…

Tuesday, February 07, 2017 8:30 AM – 10:00 AM

Somerset County Business Partnership
360 Grove Street
Bridgewater, NJ 08807

Social Media Calendar for Small Business

Are you planning your marketing for 2017? Here is a good article published on LinkedIn. Short but it answers many of the questions that our clients typically ask of us.


8 Steps to a Social Media Plan for Your Small Business

Gen Ann Dunwoody & Major Gen Amy Courter

Of all the inspiring people I have met, these women top the list. General Dunwoody the 1st female 4 star general open the Go for the Greens conference with a bang


QualCare, Inc : Our client becomes our health insurance provider

QualCare, Inc. Member Portal designed by Graphic MatterWe just contracted with QualCare, Inc. to provide health benefits to Graphic Matter. What has us really excited is we now log into the healthcare portal that we designed! Find a Doctor, Find a Hospital, My Health Manager, Check Claim Status – we designed and created all of the screen views for each of these functions.

Launched January 2015, the new QualCare, Inc. member portal featured an updated look that enhanced their brand, improved user experience with a clearer distinction between public-access and member-only information, and met NCQA compliance requirements.

Behind the scenes details: The site was programmed in to dynamically populate from the client’s member/provider databases. We made the new site backward compatible to the their legacy systems and maximized the mobile compatibility using HTML & CSS.

We are just thrilled to now be an “end user” in this Graphic User Interface [GUI] design.