Getting Social @ Social Media Conference 2017

Chrys Longman of Graphic Matter is discovering new insights in Social Media with Elaine Buonopane from M. Davis & Sons Inc.  #dtccscm2017

Mariah Calagione from Dogfish Head Brewery, and Lisa Zechiel from Washington’s Green Grocer, speaking about Instagram.

4 Organic Strategies for Improving SEO

Organic Search Engine Optimization [SEO] is a process to improve search engine ranking using natural, unpaid, algorithm-driven results. It is the foundation you must build before investing in paid search engine marketing. And it is both an art and a science.SEO-diagram

Mobile responsive website: If your website is not mobile responsive it will be penalized by Google and lose ranking, regardless of how good your content is. How do you tell? If it’s not, stop right here. The best place to allocate your marketing budget is on a new website.

Keyword-rich content: Search engine “crawlers” have become fairly sophisticated in identifying which sites contain relevant content to best match a search query. Choosing keywords that narrow the field and draw your best potential customer is gold – an art and a science.

Inbound links: It’s easy to add outbound links from your site to other online content. However, inbound links [when other sites link back to your site] are used by Google to validate the legitimacy of your site.

Frequent updates: Google tends to overlook stagnant website content in favor of sites that feature fresh copy & images. Blogging, content updates, and connecting your site with social media are all excellent, rank-boosting solutions that will also improve your connections with your client base. WordPress-based websites feature user-friendly interfaces that allow non-programmers to make updates as often as they like, putting more control in your hands.

There are other more technical factors such as keyword-rich metadata and page titles to consider. If you’re interested in a website audit, we can help you identify areas for improvement and focus your marketing efforts toward the right search engine optimization strategies.

Love, Loss & What I Wore: Author Ilene Beckerman’s New Blog

Graphic Matter  just launched a new blog for Ilene Beckerman – “Love, Loss and Real Life.”

Ilene is the author of the book, “Love, Loss and What I Wore.” This book was adapted as a play written by Nora Ephron and Delia Ephron.

Love, Loss and Real Life, by Ilene Beckerman


Graphic Matter presenting @ SCBP Breakfast 2/7/17

Join us for a conversation about “Networking in your Sweet Spot” with the Somerset County Business Partnership, this is part of SCBP Business Builders Breakfast series. Bring a friend, make a few more…

Tuesday, February 07, 2017 8:30 AM – 10:00 AM

Somerset County Business Partnership
360 Grove Street
Bridgewater, NJ 08807

Outsourcing your SEO & ROI?

Alexa is a great resource for digital marketing tools and they have published a useful article to help businesses determine if they should outsource their SEO [Search Engine Optimization]. [READ MORE]

Social Media Calendar for Small Business

Are you planning your marketing for 2017? Here is a good article published on LinkedIn. Short but it answers many of the questions that our clients typically ask of us.


8 Steps to a Social Media Plan for Your Small Business

Beware of a Fake Google


Image: Justin Sullivan/Getty Images

Image: Justin Sullivan/Getty Images

Mashable posted this article today warning of a fake Google. These sites are getting tougher to distinguish, and as we click through our day it’s easy to miss these subtle clues. Take a moment to check it out.

Warriorblack is PINK in October

warriorblack pink

Graphic Matter recently completed a online and social media promotion for Warriorblack. Starting with a temporary redesign of the brand works very nicely with the Breast Cancer Awareness Month program. check out

Go for the Greens 2016

Congratulations to Nancy Allen, President & CEO of WBDC of FL , on winning the Mary Schnack Award this past weekend at Go for the Greens #GFTGconf!

Graphic Matter was pleased to provide the accompanying PowerPoint presentation deck for the event.

Graphic Matter, WBENC certified Design Studio specializing in Print, Web, Presentation Graphics. Go for the Greens 2016 PowerPoint presentation designed by Graphic Matter, Inc.


Graphic Matter, WBENC certified Design Studio specializing in Print, Web, Presentation Graphics.

2016 Go for the Greens Recipient Nancy Allen., President & CEO of WBDC of FL