NJ creative agency BNO acquires Graphic Matter, Inc.; welcomes new clients, staff and expands capability

SOMERVILLE, N.J., Nov. 1, 2017 /PRNewswire/ — Baldwin & Obenauf, Inc. (BNO), the award-winning 36-year-old creative agency founded by Joanne Obenauf, today announced the acquisition of Graphic Matter, Inc., a Hillsborough-based graphic design studio. Graphic Matter, founded in 2002 by Beverly Thomas, has been a BNO supplier and partner for eight years.  Like BNO, Graphic Matter is a WBENC-certified woman-owned business.

Graphic Matter has established a reputation for design excellence with a competitive cost model. Through a unique service delivery model that favors micro-teams with multifaceted capabilities, Graphic Matter delivers “great results … while maintaining the highest integrity and professional standards,” says client Denis Nikic of LifeCell, An Allergan Company.

BNO led the Jersey Awards in total wins in both 2016 and 2017, and counts Johnson & Johnson, Mastercard, Verizon and KPMG among its key clients.  Graphic Matter adds clients including New York Life, LifeCell, and Qualcare to the BNO client roster.

“We are thrilled to welcome Beverly and Graphic Matter to the BNO family. This acquisition expands BNO’s design and production capability, while adding new clients and employees that truly share our vision,” said BNO president Trista Walker.  Thomas joins BNO as VP, Client Engagement, and will work closely with Walker as well as Rachelle Powell, senior VP of client services, and George Jackus, senior VP of Creative.  Beverly’s immediate focus includes leading BNO’s healthcare packaging business and new business efforts.

Thomas said, “We’ve spent the past 14 years focused on delivering high quality creative solutions for digital, print and trade show assignments, primarily focused on small and mid-market clients. A future with BNO provides opportunities to apply our creativity to larger clients and brands while we continue to do what we love.”  In particular, Thomas notes, she and the Graphic Matter team immediately connected with the BNO agency mantra, “innovate, inspire, involve.”

The Graphic Matter acquisition caps off a year that included BNO being named Verizon’s global agency of record for recruitment marketing and the launch of the Do Autism Differently campaign for the Autism Treatment Center of America.


BNO is a full-service creative agency that specializes in building powerful brand connections for healthcare, technology, financial services, and public-sector clients. BNO is a certified WBE. Learn more at www.bnoinc.com.


Graphic Matter, Inc. is an agile creative partner delivering operational excellence, innovative workflow solutions and flawless technical execution. The agency provides graphic design, web design and instructional design services to New York, New Jersey and Philadelphia metro areas.